Get to know Walter Hinchman co-owner and CEO of Swolverine. His supplement brand supports the endurance athlete and active lifestyle. In this episode we talk about the personal and professional growth and challenges of starting and maintaining a new company. Walters story is truly inspiring for anyone that is on a path of entrepreneurship and starting a business. He has used failure as a motivator in his journey and feel this is the best way to learn and grow. Walter discusses how he uses time blocking to help balance work and life and optimize his time.
“We believe we can optimize performance through transparency, clinically effective doses, and clinically proven ingredients with evidence-based outcomes.” Walter
Get your supplements now at Swolverine and use code MindBodyBuild for 10% off
Ben Florsheim 00:18
everybody welcome back to the mind body build podcast. This is Ben Florsheim, your host and today I’m joined with Walter henchmen and super stoked to have him on today. Walter was actually my first personal trainer when I moved to Reno back in, like 2010 10 years ago.
Walter Hinchman 00:35
12 years ago. Yeah, a long time ago.
Ben Florsheim 00:38
Yeah. stoked to be here that fitness connection. Yeah. So yeah, I’ve known Walter you know, for a long time now. And you know, Walter has been he’s been a huge motivation for me in my life. And you know what? want him to give a little bit more of his background, his story. But yeah, man, it was really cool to be able to meet you way back when and you definitely kicked my ass. I think you’d probably throw up that first time.
Walter Hinchman 01:05
Yeah, that that was that was my bad. I’m sorry for doing that man. Stupid wall balls. Wall balls, box jumps. Yeah, what can this guy do? Let’s see. Let’s do it. Let’s put him through the wringer. So the good though.
Ben Florsheim 01:17
And, you know, raft, we started, I think we stopped personal training because you decided you want to go back to school and get your MBA.
Walter Hinchman 01:24
So I had my MBA, I decided I wanted to get out and actually use it. Right? So the only
Ben Florsheim 01:30
reason is, because I had it. Yeah, go into the frickin library with you and sit in the library. What was that for?
Walter Hinchman 01:37
I was just, you know, studying and other things. Now, so I got the MBA, I started Personal Training, because it had my certificate already. And it was 2011 I couldn’t find a job. And I got out and I was like, What am I gonna do, you know, as planned for med jobs, pharmaceutical jobs, whatever paid the most, I was like, This is what I’m gonna do. And nothing because I had no experience. And so I went into the gym. And that time was working out a lot had a lot of time my hands wasn’t working, right. And so they just hired me on as a trainer. And that’s what I did for, you know, a year and a half until I could actually find something. So
Ben Florsheim 02:16
it’s, as you say, that I think about like, even myself, but all of these people that are out there going to school, like getting these specialized fucking degrees. Getting out, right, and I have no idea what the fuck I’m like, What am I gonna do when I grow up? Right? Like, this whole thing? Like, go to fucking school, you know, go to high school graduated 18. Then like, 18? Like you’re supposed to pick a major? Yeah. Are you fucking kidding me? Right? No
Walter Hinchman 02:37
one knows what they want to do. So, yeah, it’s kind of a crazy path, right? I mean, cuz you go to school, you get whatever degree you’re going to get and half time, most people, right, they’re not even going to actually use that degree to what they even studied for. So, you know, it’s not even applicable in the real world workspace.
Ben Florsheim 02:52
So when you were, I mean, when you decided to get the NBA was it like what was attached to that decision?
Walter Hinchman 02:57
You know, I had a lot of people who just wanted to go into the MBA program, and like, you just come do it with me. I’m like, Alright, you know, when I got time, I’ll do it. No, originally, I was gonna go to law school. So when I got out, I started studying for the L SAT. And so I studied for that for about six months. And, you know, study for the L sat did that did pretty well, I wouldn’t say I did really well. That’s a pretty hard test. And once I got out, I was like, Okay, I’m done doing this. I got into where I want to go. Now, what do I do? Right, cuz that was done in fall. So I got a whole nother, you know, 12 months before I even started school. So I had a buddy of mine. And I was like, yeah, you should really come just get in the MBA program. I was like, Alright, I’ll see what I can do. And I pulled some strings, and they were able to let me in. And it was kind of crazy, though. So this is the crazy part. When they let me in, they let me in a special program called grad grad special, right. I didn’t take the GMAC. I didn’t have any letters of recommendation. I had nothing. No, like, Okay, well, we’ll let you in. We’ll give you two classes. If you get a four Oh, right. Then we’ll actually as you continue your education, keep going. And but but that time, you got to get your T Mac got to get your letters, all this kind of stuff. So I did, I got in, I did my first two classes, got a forro ended up getting my G mat and everything else done. And then I actually fast tracked it went to they had a program only for undergrads, basically. Whereas like an exchange program, you go to London, New York, Toronto, right? And in many Mestre, right, so you get superfast classes a couple weeks, you know what I’m talking already? Yeah. And so did that. So I walked into that office, and I’m like, why can’t I go? And I’m a grad student, I want to go on and do this stuff. They’re like, well, we don’t have any programs for you. And I will just make some so they did. They actually made programs and a couple of different classes for me, so I went with those undergrads to now these different cities and ended up getting my MBA. In nine months, because I did that. Wow. So that’s Yeah, I just kind of wanted to get in and get out before law school but ended up hanging. You know, I actually, when we were in London, I had a teacher, and he was teaching me intellectual property law and sports law. And after I took the class, he’s like, do you even want to go to law school? And I’m like, Yeah, not really. Like, after taking this class, I’m like, I don’t know if I really want to go, because it’s just way too much reading for me. He’s like, yeah, it’s all you do. You’re gonna read and he’s like, and he’s like, what’s the reason you really want to go? I’m like, um, you know, I think I just want the the education. He’s like, yeah, it’s gonna be $250,000. For that education. You might just go to the public library and get that shit. So I’m like, Yeah, all right, I’ll do that.
Ben Florsheim 05:40
Again, right? When I’m talking about, like, 18 years old trying to make this decision. You know, now you’re 22 making the decision to go to law school, but you had no real life experience. Right? So now all of a sudden, like it had you gone, right? I got this law degree. Now. I don’t even know if I want to be a
Walter Hinchman 05:55
lawyer. I don’t even know if I would have made it through the true class. To be honest, man, it’s it’s pretty intense. So. But I’m actually glad I didn’t, because I think I’d be a bigger dick than I am now. Because that’s what lawyers are. So I wouldn’t do it.
Ben Florsheim 06:09
Yeah, you’ve always had that edge.
Walter Hinchman 06:12
For sure. That’s what yeah, that’s an edge. Yeah, that’s good. Yeah,
Ben Florsheim 06:16
I mean, that’s one of the like, the things that, you know, I look up to you in is like you being a self starter, right? I’ve seen that like, time and time again, within your, like your life just kind of following along, right. Like, even though we weren’t necessarily in touch for the past 10 1112 years. Like, I’ve been following your story, man, and the story is fucking cool. You know, can you talk a little bit about like, you know, where you are today? And kind of, like the story of how you got there?
Walter Hinchman 06:41
Sure. Yeah. So um, so in a company called Wolverine, right? We’re an endurance athlete, active lifestyle, brand, sell over 20, different supplements, we sell training programs, we have nutrition coaching, kind of like a complete well rounded, offering, right to kind of help you optimize your athletic potential performance. And so the real way where that started was kind of happened after you and I met. And I was actually dating, Audrey at the time. This is funny. And so I remember just thinking like, Damn, you know, we have to sell these supplements at the gym. I mean, you probably remember this. So and, and I remember taking those supplements thinking, these are the fucking worst things I’ve ever had, like, orange flavors, that just tasted awful how to choke them down. I’m like, this is insane. Like, right now, there’s got to be a way, reason why people are selling such garbage. You know, what’s Why? Why are they doing this? Why don’t people sell things that sell like tastes good, that actually work, because you’re reading all these different, you know, these claims that are like, Hey, we’re gonna, we’re gonna help you get stronger, we’re gonna miss something that’s gonna help you recover faster, whatever it may be, and none of that shit remarks. You know, I remember taking that stuff for years, when we’re really in, you know, top shape and just saying, Man, these supplements suck, they just don’t do anything. Now, they almost made me feel more sick when I take them than not taking them, you know, I feel worse. And so that kind of sparked it, that idea. It’s like, Hey, I could do this. And I could do this better than these other companies. So a few years went by, you know, I got into bed device, finally, right after school, whatever. and end up doing that, and everything in med devices evidence based, right? It’s evidence based selling, you got to have clinical trials, you got to go through the FDA, all this kind of stuff. And that kind of gave me my like background in sales and everything where it’s like, hey, subnet should be the exact same way, like this needs to be evidence based. Like that’s the only way that you can really trust something that you’re going to take and put in your body. And a lot of companies don’t do that. And the reason being is because it’s just so expensive, you know, when you do FDA approval for something, it’s cost millions and millions of dollars research and human clinical trials and stuff like that. And they’re not even, you know, supplements are not FDA approved. Anyway, they’re more. They’re categorized as food product. And so for me, though, it’s like, what can we do to actually gain that trust with people like, well, how could make these things different? So the biggest problem that we found, especially I found, you know, going into this was that most products, pre workouts, post recovery products, they’re under dosed, you know, and that means that they don’t have enough of the clinically proven ingredients in them to actually affect your performance at best. And you know, what I mean? So, all these claims that these subjects are making, it’s really just bullshit, you know, they can claim that they have those Go ahead.
Ben Florsheim 09:22
So when you say under dosed, you know, like, like an example, like a PCA, you know, you see five five milligrams or seven milligrams of bcaas. So under dose would be they’re putting five milligrams on there, and there’s not five milligrams
Walter Hinchman 09:35
in that product. So that that can be it, but most the time, it’s, hey, we have you know, bcaas in this, but there’s two milligrams. And it’s like, oh, cool. And the normal consumer is going to look at that and say, well, it’s products got bcaas in it, or this product has beta alanine, or you know, citrulline, and that’s great. But if it’s not five grams, then you’re wasting your money. You know what I mean? So that was the biggest issue in learning that when we’re selling these products, like, you know, I said, I can do this better than these guys. And so years went by had a couple of other startups that, you know, I kind of messed around with. And then really, I had a couple of my friends who were like, hey, you’re wasting your time, in a really good marketing, you have this, all this knowledge and branding, like, you need to start something. So I was like, screw it, like the right I got tons of time, I’m not like being this super motivated, productive person that I always usually am. So I’ll start something company. And that’s kind of how it started, you know, and we got, we got in with a company, a manufacturer, who is only selling capsules. And they gave us a crazy introductory price. I mean, when we started, I was selling supplements out of my apartment, you know, by you, and art by the university, you know, and, you know, bought 20 at a time, started with a handful of, you know, different things like probiotics, a nootropic multivitamin, and really just grew it and just bootstrapped it, you know, because I didn’t have a lot of money to invest in, I think we started the whole company for 1000 bucks. Wow, yeah. kind of crazy, really humble beginnings, and I didn’t even get out of my garage for years. So it took a long time to actually, you know, turn that into a viable business, at least three or four years.
Ben Florsheim 11:20
So, you and I were talking about the nootropic. And I don’t know if it’s the same on the show talking about, but like, my point is, like stuff getting taken off the shelf and the FDA approval process, with, you know, being, you know, an up and growing, you know, bigger name in the supplement company following along with it. Do you think that it’s going down that route, where supplements are going to start having to go through that FDA process?
Walter Hinchman 11:42
It’s a good question. Honestly, I don’t think so. I think that I think the amount the sheer amount of money, and the billions of dollars that are in the industry, I just don’t think that they would go that way. You know, I think it would make a lot of people pretty mad. So I just don’t see it happening. You know, and if it did happen, it’s not gonna happen for a long time.
Ben Florsheim 12:02
Yeah. Well, I mean, with that said, right, like, the last number I said, You know, I heard I don’t know if this is accurate, but like to, you know, supplement industry $2 trillion company, something, you know, that was, what, four or five years ago or that number, it’s probably gone up. But I mean, you know, you don’t think the FDA, you know, FDA is gonna want to tap into that.
Walter Hinchman 12:21
You know, Idon’t know, it’s, it’s really, it’s a really good question, you scary, good, good. I
Ben Florsheim 12:25
mean, it could be a very positive thing for the industry as well.
Walter Hinchman 12:28
The thing is, though, is that if the FDA tapped into supplements like that, then they would have to literally mark all these products as actual pharmaceuticals, you know, if they, so let’s say let’s so CBD is a good example, right? CBD they actually use in a certain I can’t remember exactly what it is, but a certain type of pharmaceutical drug, and you’re actually not really allowed to sell it as a dietary supplement for some reason that kind of slipped through the cracks. Most products, if they go through clinical trials, and actually, hey, this, this has indication to treat dementia, right? Well, that’s gonna turn into a pharmaceutical ingredient. And the pharmaceutical companies are going to take that that product, and you’re not gonna be able to sell it as dietary supplement anymore. And so that’s kind of what happens once it goes through that FDA approval process. And so I just don’t see them doing that with a lot of those products.
Ben Florsheim 13:16
Yeah. So I mean, the consumer would have a tough time getting their hands on.
Walter Hinchman 13:19
Yeah, I mean, literally, probably wouldn’t be able to do it, you know, unless you have insurance or things like that. And that’s just, you know, amino acids, and, you know, like, whatever, tryptophane, beta alanine, you know, any of those essential amino acids, I just don’t see them ever, you know, they’re not going to do a whole lot more than what they do now. So, and I’ll see how they’re gonna plan to different indications from, you know, medical purposes.
Ben Florsheim 13:40
So what I’m hearing from you to, like, when you first started with Wolverine, was the goal, like what like, was the initial goal to bring a better product to the market,
Walter Hinchman 13:51
that’s exactly what the goal was, you know, it’s really, so our products are priced a little bit higher, right, they’re, they’re premium, they’re really high dosed, single ingredient. And the reason we do that is, is because it is going to improve your performance, right. And that being said, it’s a lot more expensive, it’s a lot more expensive for us, you know, it’s really, it’s, it’s very lucrative to take a pre workout and put tiny sprinkles of each ingredient in there and then sell it for 60 bucks, you know, when the products cost is five bucks, you know, for us, those those margins are really shrunk down because of how much of those ingredients we’re actually using. So yeah, the the, the goal is really, to improve your performance. And that’s been the goal since day one, you know, otherwise, we’re just after revenue, and that’s not what we’re doing.
Ben Florsheim 14:40
So the goal is stay true.
Walter Hinchman 14:41
Yeah, exactly. transparent, proprietary, blend free, like Tell, tell the consumers exactly what’s in the product and what they can expect. You know, like, I’ll say that we’re not your first choice when it comes to, you know, segments, we’re going to be your last choice, though. You know, because most people who go into that are gonna say, Oh, I’m gonna try c four. I’m gonna Try these other workouts until I figure out Damn, none of this shit works.
Ben Florsheim 15:04
Walk into Walmart and whatever is on the shelf. Right,
Walter Hinchman 15:06
exactly. You know, whatever it may be.
Ben Florsheim 15:09
I’m curious, you know, especially being an entrepreneur myself, what are what are some mistakes that you’ve made that you feel like have been like lifelong learning experiences?
Walter Hinchman 15:19
Well, man, it’s good question. So, I sense all the time to everything I do is a failure. Every single thing, especially in marketing, you know, and eecom it’s like, everything you do is a failure. Or it’s not living up to your expectations, right? That whole that whole conversation about expectations and setting those expectations, right, it can be really good thing. For some people, it can be really good, bad thing. For me, it’s a motivating factor, right? I’m gonna launch this marketing campaign, and I need to get, you know, 50 sales out of it within the first day, and it needs to continually go up from there, whatever, right? So these high growth values, and if it doesn’t hit that that’s a failure in my mind, right? There’s been some big luck, I’ll tell you some big learning curves or learning lessons, right? Around trademarking, that’s a big one. If this is just to anyone who’s listening, once you start a company, make sure that you own the trademark to whatever you’re doing. Because if you don’t, it’s going to be a nightmare. We went through that. So that was, I’d say, two and a half years ago, we started the company when we first I was called elevate nutrition, which is not what I originally wanted to do, but that’s what we landed on. And two and a half years into it, we got hit with a cease and desist from a company in Ohio, basically selling gym equipment.
Ben Florsheim 16:39
So did somebody like knock on your door? And like serve you this paperwork? Or? Or did you just get like an email or mail?
Walter Hinchman 16:45
It was email email from the attorneys. And for me, I was like, Oh, my life’s over. So yeah, man, it was it was a big slap in the face. I know it was like get your shit straight man. Like you guys, you gotta you have to know like, what you’re getting into, like trademarks and patents and just make sure that you’re you’re, you know, crossing your T’s and dotting your eyes. Because if you’re not, then you’re you’re opening up yourself to a lot of litigation and liability. So as the biggest thing that I probably learned, you know, and really managing that change, and Hey, how are we going to relaunch this brand? and have it be successful? How are people going to know that elevates now going into Wolverine, especially with having almost a zero marketing budget? You know, because we’re so small. And so that, that took a lot of work. Took a lot of finesse, and I think we did a really good job. But ultimately, it’s like, yeah, make sure that you
Ben Florsheim 17:36
you got that shit figured out before you start anything, honestly. And until you just mentioned elevate, I completely forgot but I think that you guys have, you know, marketed so well. And you You and I were talking a couple of days ago and, you know, working with a, you know, specialized like niche, right. And I’ve done that within my company, you know, working with pre and post bariatric extreme weight loss, you know, extreme weight gain, body dysmorphia? You know, you started with that CrossFit niche, which I thought like, on like, the same level was so smart. And then you know, being able to, because it’s a product that everybody can use, but if you can market it to one, get this name known, you know, then the sky’s the limit.
Walter Hinchman 18:17
Yeah, yeah. And that’s kind of it’s it worked out in a way to, you know, you don’t choose your market. And when you start a company, you may have thoughts, like, you know, I’m only going to market to, you know, 35 to 55 demographic, or women who make a salary of 110, or whatever it may be, like, you have these, you know, this customer persona that you’re going after. And it ends up that when you do start your company, probably not gonna work out like that, you know, because you just you don’t choose your market, the market chooses you. And so when we started, that’s kind of what happened. It’s like, Hey, you know, we start in the space all sudden, okay, these crossfitters and, you know, it’s endurance athletes are really taken hold of the brand, and those are the people who started buying it. So it’s like, Alright, let’s just niche let’s just niche market, this product, and the soul type brand to endurance athletes and crossfitters. And we did do that. And, you know, that’s a really good way to start. The CrossFit community’s been really good to us, you know, and those athletes are amazing the things that they can do the the actual feats of strength those guys have and the capabilities and appearances It’s nuts. And so being able to help them and help people really just maximize that performance has been a really cool journey so far. So but i think you know, as time goes by the niche, you really got to start expanding, you know, so this year we on boarded with bodybuilding.com gnc.com, muscle and strength, and a lot of those guys they don’t cater to that to that market.
Ben Florsheim 19:44
You know you on GNC shelves or just online,
Walter Hinchman 19:47
which is a online exclusive company, which is good for us, you know, and for now, we’ll see what happens later on. So we’ll see what happens with GNC first and then. But no, it’s been really good and You know, the thing about it, though, is that they don’t they don’t have access to a lot of those customers, you know? And for us, it’s now now it’s at a point where how do we expand? How do we, you know, I think that we’ve done a really good job of the brand from the point of view of we can cross into different segments. You know, the name alone is like, it’s got a lot of brand appeal. So we’re in, you know, sounds pretty cool, right? And so from just having the name alone, you can kind of cross into bodybuilding or powerlifting, and kind of go from there. And that’s what we’re trying to do. So, it’s, it’s a challenge, for sure. But, you know, it’s been good so far,
Ben Florsheim 20:37
what’s the biggest challenge?
Walter Hinchman 20:39
The biggest challenge, I’d say in crossing over is probably just your marketing message. You know, a lot of people, here’s an example, we work with a ton of female athletes, and nothing gets male athletes, you know, we love him. We love you guys. But, uh, the problem is, is that when we first started, all the guys wanted to get paid, you know, like, Oh, you know, you gotta pay me 500 bucks a month, give me a few products, I’m like, I don’t have that, you know what I mean? Like, unless you’re gonna bring me like a significant ROI, to this relationship, I can’t, I don’t have the ability to give you free stuff and money. And the women were just like, Hey, we’re gonna take your products, if you want to sponsor us, you want to work with us? Great. And that’s kind of how that happened. And so a lot of people now who don’t know the brand, who are new to the brand, you know, they’ll look initially look at, you know, our website or marketing, they go, Well, this is a company for women. You know, and that’s not what we want. But, you know, that’s kind of the perception, because all the photos and all the marketing stuffs around women, and it’s around, you know, those female athletes, and they’re amazing people, you know, they’re really good athletes. And, you know, that’s just kind of how it worked out. But, you know, it’s, it’s now it’s at a point where, okay, how do we, you know, we still work with more male athletes, how we start remarketing this to males, you know, whatever, and then kind of like crossover in that. But, I mean, that even with that being said, it’s 6040 right now, you know, so females to males, which is fine, but it does take a lot of work to kind of rebuild that brand message and marketing perception, brand perception. For some reason, I
Ben Florsheim 22:08
was just thinking about, you know, if I’m seeing a girl at the gym, she pulls out, you know, Wolverine bottle, like, I’m wondering if I would be more apt to be like, hey, I want to try out that product. Or, like, I’m gonna look at and be like, it’s probably marketed toward women. Yeah, right. I think it’s, it could be like, it goes both ways. Yeah, totally go. Right. Yeah.
Walter Hinchman 22:26
I mean, I mean, even the name alone, I’m like, really, more females are gonna bear this. Like, it’s really it’s kind of surprising. That’s true. We do. They called the Amazon blue. But I don’t call out that. It’s this Wolverine. Yeah.
Ben Florsheim 22:42
So you got to meet one of my good friends, Bobby bond the other day. So Bobby, and I did an entrepreneurial segment on the podcast. And I’m always curious, you know, when I have business owners, you know, other entrepreneurs on here? How do you how do you manage your time? It’s
Walter Hinchman 22:57
good question, right? Being a small business, and small business owner, right. And you probably understand this too, you’ve got a million things that you got to do, you know, from marketing content, social media, managing the warehouse, whatever may be, you know, if you have employees, managing the employees, there’s just you wear every single hat as an entrepreneur. And so for me, particularly, what I do is I manage my time in time blocks. So I have a certain planner that I use, I can’t named off the top of my head, but what I do is that I will actually block my time. So if I have emails, you know, I’ll block an hour in the morning, this time to dedicate emails, after that, it’ll be dedicated to you know, a project, content marketing two hours, in between that, they’ll be 10 minutes for lunch, right? So I’ll block it during those times. So I know, okay, I can’t go over my time limit for this, and I need to really switch it and change it and make it the most efficient as possible. And it’s worked really well. You know, it’s, it’s, it’s, it’s really highly efficient for me, it probably would work very well for other people, you know, trying to do that. Because if you think about it, you know, let’s just talk about email. How many people do you know, that are on their phone, constantly checking their email, every time it goes off this notification, check my email, every time there’s notification for Instagram, or Facebook, whatever, like I’m on my phone, I’m on my phone, I’m on the phone. If you block that time, and know, hey, I can only check this email at 8am for an hour, you’re not gonna do that, and you’re not gonna waste that incremental amount of time throughout the entire day. You know, it’s gonna be in, you’re gonna find I think, really to what I have found in doing this is it’s going to be, you know, one two o’clock and I’m like, holy shit, I’ve got nothing to do. And I’ve got this old rest of the day to do whatever I want because I went to the gym at six I finished all these things because I was so efficient with my time. I think it’s a lot of people get sucked into this meandering like mindset where it’s like, wake up, drink their coffee, don’t know what to do. You know, what am I do today and just can’t really figure it out and then time, just kind of wait And if you’re not really, I don’t know if you know if you don’t block it like that, then you’re just you’re just kind of wasting your time.
Ben Florsheim 25:07
It’s been super important to me just as you’re talking about that, like, for me, it’s having a routine in the morning. Yeah, it’s really important waking up, you know, doing 10 minutes of stretching, doing 20 minutes are reading you stretch. You show me that some time. Actually, you know, Erica, and I just started doing we found a zoom yoga instructor. So we’re doing shout outs. Yeah, yeah, it’s something we get to do twice a week together in front of the computer with the you know, with the zoom and stuff, or with the yoga instructor, which actually, she was my last person that was on the podcast. Oh, that’s cool. She’s pretty cool lady in what she’s doing is pretty awesome. Yeah, having that having that schedule in the morning has been super, super powerful for me. And the meandering what I would add on to your thoughts about people having like this kind of meandering thing, but also, this sense of urgency. Oh, right. Like the phone dings, I gotta get back to this person. Or I gotta check. I gotta check the notification. Yeah. And having this sense of urgency, and then no sense of time loss. Exactly.
Walter Hinchman 26:11
Yeah. Yeah, you’re right. You know, and there’s, there always gonna be things that have, you know, that you’ve got to get back to, you know, but it’s, we’ve been trained man for the last 20 years, you know, to be Pavlov’s dog, you know, and respond to what ding goes off, and I’m gonna, I’m gonna start mouth, you know, watering in the mouth, and I gotta go check it. It’s almost like it’s an inherent thing now built into us. So you got
Ben Florsheim 26:37
to get away from that. So in two o’clock rolls around, do you turn the time blocking off? Or do you give yourself the freedom?
Walter Hinchman 26:43
No, I yeah, I give myself the freedom after that. Because the human mind too, when you think about it, like, most people, you go into work at 8am, you get down to five? How many of those hours are you really productive to one, you know, not eight, that’s for fucking damn sure, you’re not going to be protected the entire day. So you know, you got to you have to give it rest. You know, you have to have ample rest. Especially when you’re doing stuff like riding every day, you know, really use a lot of that brainpower. It’s like, you got to just cut off, you know, and do cut, do whatever you want to go to read a book, or watch a movie or whatever you want to do, you know, walk your dog. But yeah, that time is like, unplug, you know, but yeah, there’s always new things, you know, learn new language, or I’m gonna go take another class or, you know, do something else I was wanting to kind of leverage myself, you know. So, I was looking into that kind of stuff.
Ben Florsheim 27:37
I love it. I’m a certification junkie, what’s the next certification I’m going to get? And I was just going to speak to that. I was thinking about, like, I just got back from Mexico, for you know, trip down to Mexico, I was, I was down in Mexico for six days with another couple with Erica. And I haven’t, I have a tough time turning it off. Because of what you’re talking about wearing all those hats. I was talking with Erica and Mexico, and she works for a corporate company. You know, and she’s doing one piece of this corporate structure for this company. And she’s got, you know, HR, she’s got the president, she’s got, you know, other employees in the company. They’ve got, you know, people that are doing, you know, their website stuff. And, and I and I was talking to her, and you know, she understands this, but I was like, you know, all of those hats that you’re talking about? Like, yes, I’m way smaller scale, but I do all of that for my build. And so when I get you know, my first couple days of vacation, I’m like, I don’t know. Yeah, I don’t know. What like, is the website still working?
Walter Hinchman 28:36
Now, man, it’s one of those things where it’s like, I can’t even take a vacation. I have, I don’t think I’ve taken a vacation in like, five or six years. And that’s the reason why it’s like, I can’t even leave because I gotta do orders. I mean, but you’re right, it’s really hard to step away in that capacity. Because you do do everything. It’s really hard to do that. And it’s, but it’s so important, you know, and you’re right, you know, usually, honestly, I’m working every single hour of the day, even when I unplug, it’s like what am I going to do? You know, to that two o’clock time rolls around, I go, alright, half hour went by I ate some food. Now, I could probably write another article. Well, I could probably optimize some SEO like, you know, whatever might be. And I usually end up working till, like every single day, you know, even weekends.
Ben Florsheim 29:21
That’s the entrepreneurial mindset. And Bobby and I talked a lot about this. And I’ll pose the same question to you. Do you do you think that the entrepreneurial mindset is something that can be taught or is it something that you have?
Walter Hinchman 29:36
That’s 100% something you have? I don’t think there’s any question about that. It’s it’s completely inherent thing, you know, having thriving off the ability to be productive is that’s not in everybody. You know. There’s there’s a couple of really interesting books that I read, you know, where it talks about. Some people are meant to be workers, right. Some people are meant to be You know, production workers and other people are meant to be the leaders. And that type of mindset, there’s nothing wrong with somebody who just wants to go to work for a few hours a day, do their thing and then not have any responsibility after that. There’s nothing wrong with that, because we need people like that in the world. But the entrepreneurial mindset and having the ability to be like, Oh, I just want to go do this, I just want to see this company grow. Like, that’s what gets me excited every single morning, is to wake up and see how many things I can do. In order to see more traffic on my website, more revenue coming to me. That kind of stuff is is 100% you’re born with it?
Ben Florsheim 30:36
I dig it. I can totally relate. Yeah. What are, you know, kind of get a little softer on the subjects here? Like what are when you turn it off? What are some things that you know, Walter likes to do? I never turn it off. Well, two o’clock rolls around rolls around,
Walter Hinchman 30:52
right, I turned off for a minute. I’m reading, you know, I do.
Ben Florsheim 30:56
How do you read a lot of shit?
Walter Hinchman 30:58
How do I relationship?
Ben Florsheim 31:00
I mean, there’s all these things, right? Like, yeah,
Walter Hinchman 31:01
yeah, I, I’m different in that in that matter, because my partner works with me, you know, she’s the CEO of the company, a huge piece of what we do, you know, without her, I don’t think we wouldn’t be nearly where we’re at. And so that relationship, it’s tricky. You know, there’s a lot of times where it’s like, Man, you know, you get you get frustrated and upset. But other times you have these small, big victories and these wins, like, well, we’re working so hard for this, you know, and you finally get to do that together. So, you know, we don’t get a lot of time to go on dates, or do these other things, because we’re just constantly constantly working. And I say that it’s not, that’s not a bad thing. You know, we enjoy that we enjoy doing that. But yeah, you do have to be definitely, like, make some time for it and be conscious of what you’re doing. So yeah, but reading, I think readings, probably the one thing I do, you know, to really unplug I listen to a shit ton of podcasts. You know, the one that’s really cool is Aubrey Marcus. And I’m, I’m not gonna say what company he owns, because its direct competitor, but cool guy. You know, and then I do listen to a ton of marketing podcasts, like copyblogger co schedule, you know, read a lot of different blogs, like buffer blog, and, you know, orbit media, these things. So just kind of, you know, soaking in more knowledge just to in things that I don’t know how to do. Because the learning like you know, I mean, being an entrepreneur yourself, like, this shit never ends, you know, constant changes to Google and Facebook, whatever it may be, it’s like, Fuck, you gotta keep up on stuff, you know? Because no one’s gonna do it for you, you’re gonna, you know, it’s not just gonna fall in your lap. You know, you got to be the one doing it. And so that’s usually how I spend my extra time, which is obviously just an extension of what I already do.
Ben Florsheim 32:46
Walter, man, thank you so much for being on the podcast.
Walter Hinchman 32:48
Hell yeah, man. It’s absolute blast to be here and talk to you, dude. Super cool.
Ben Florsheim 32:53
It’s been fun. I’m glad you could be a part of it. And, you know, I’m glad that we were able to catch up, man. It’s been cool. You know, having you back in town to I think it’s super, super cool that, you know, you left came back and, you know, it’s like, not much time has passed is what it feels like. No,
Walter Hinchman 33:07
just a little bit older, a little bit wiser. Right? So both of us. So
Ben Florsheim 33:12
for everybody out there that’s listening to for 10% off. On Swolverine. You can use the code mindbodybuild, all one word, and you get 10% off on your whole order. So, Walter again, thank you very much and