Working Out at 50

Benefits of Hiring a Bookkeeper with Christine Matlock

I am joined with a long time friend and multi-business owner Christine Matlock. Christine is a bookkeeper in the Reno area and also owns Wire Me Electric. We talk about a few of the benefits of hiring a bookkeeper, the big one being the gift of time. As a small business owner, you juggle a lot of things. If you hire a bookkeeper that is one less things you have to worry about.

Christine Matlock
Prosperity Concierge
christine@bookkeeperreno.com
775.772.8617

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Written Transcript

Ben Florsheim 

All right, everybody. Welcome back to the mind body build podcast. My name is Ben, I’m your host. And today I am joined with Christine Matlock, who is the owner of prosperity coffee concierge here in Reno, which is a bookkeeping company. And I’ll let her talk a little bit more about that. But super happy to have Christine here today, and wanted to hear more about the business. And you actually have a lot of other stuff going on as well. So this, this should be a fun one.

Christine Martlock 

For sure. I do have a lot going on. So prosperity concierge was started about two and a half years ago, I saw that there was a need for small businesses and bookkeeping. Mostly because I started wire me electric back in 2015. And I was doing the bookkeeping there. And I realized that there’s no way Ben was going to be able to do that. I’m like, I bet there’s other companies out here that that need help with bookkeeping. And you know, and be in meetings, I would ask for people whose wives are doing the bookkeeping, and kind of meet with them and see, you know how that’s going or if there’s anything I could do to help. And that actually triggered a snowball effect of getting more and more clients. Because there is a need for small businesses like mine, where people are just not able to get, you know, the things done that they need, especially at the end of the year for taxes and things like that. So I started doing, I learned how to do bookkeeping when I was like right out of high school, just kind of by accident. And then I kind of stepped away from it was a nurse for 15 years, and then started where me electric doing the bookkeeping, and starting the business, like all the stuff that’s not electrical, I just, I’m basically self taught, I’ve taken tons of online courses and stuff like that, just to kind of update my education and make sure I’m up to date and have all the software and all the things I need. And I just kind of grew from there, just word of mouth, I have a pretty good reputation, and lots of five star Google reviews. So

Ben Florsheim 

for those of you guys that are listening that don’t know, so BMI is a business networking group that Christina and I are actually both a part of, it’s been great for my business. And, you know, when you said that, and you know, you started talking to people, it was a side gig, right, kind of a side hustle when I first started. And so, you know, seeing a real need out there. I thought that was kind of interesting.

Christine Martlock 

Yeah. And my original plan was to have just a few bookkeeping clients, but really focus on the financial coaching part of my business. And actually it is the other way around, like bookkeeping is the big part. And the financial coaching is the smaller part. But I really became a huge fan of Dave Ramsey, and, like, learned how to handle money that way. And then I realized that like, not a lot of people understand finance and how money works. I think they just think, Oh, well, I can get a credit card and pay for it that way, you know, and just take on all this debt, and then all of a sudden, they’re drowning, and I really want to teach people how to get out of that and stay out. And then also I want to teach younger people how to avoid that to begin with.

Ben Florsheim 

So our high percentage of your clients are coming in with with a lot of debt.

Christine Martlock 

Yes.

Ben Florsheim 

Okay. So what’s the difference between the bookkeeping and the coaching that you’re finding?

Christine Martlock 

So the bookkeeping part is more business directed. financial coaching is more personal finance directed. And I do have a little bit of interweaving with that too, though, because some of my bookkeeping clients, my give them advice on you know, oh, you’re spending too much here. Let’s take a look at this and, you know, rearrange some dollars here, you’re taking a lot of personal expenses out on your business. So let’s let’s stop doing that or figure out a way to make it so let’s not use spending directly through your business let’s you know, transfer money into your personal account and then you spend it you know, that kind of thing.

Ben Florsheim 

So when you initially started the financial coaching piece of it was, you know, you were thinking it was gonna be more personal and now you’re you’re finding that you’re weaving more of it in with the business clients as well.

Christine Martlock 

Yeah, definitely. That seems to happen. So kind of structured the way that people pay me based on their needs. So I can incorporate that all right, or I don’t I do have one client where I do his bookkeeping and then I also coach him and his wife.

Ben Florsheim 

Do you have a pretty decent spread of both are like you were saying that the most of the clients are coming in are looking for bookkeeping and there’s a smaller percentage of the coaching

Christine Martlock 

it’s interesting because people you know, they come to me for bookkeeping and They find out that I do financial coaching, and they’re interested, but they people don’t want to pay to learn about money. I’m like, it’s not forever. So when I send out my proposal, I say, you know, it’s this amount per month. And I would like to have a six month commitment, okay, and at that time we’re done. Or we can continue. But I want to get really, really intense in your finance and your behavior and try and figure out what we need to change. Because when we come to that end date, I want you to be successful and have all the tools that you need to continue.

Ben Florsheim 

It’s funny when Yeah, when you said that people don’t want to pay for financial coaching, I was thinking of a commercial that actually gave a given little tip before I joined PMI and talking about all of the things that we pay for you on a weekly or monthly basis, you know, getting our nails done, getting our hair done, you know, whatever it might be massage, chiropractic, things like that, and, you know, not wanting to pay for coaching, or, you know, financial coaching or whatever kind of coaching therapy, you know, those types of things, and, you know, not seeing the correlation. I think it’s, I think it’s pretty funny, right?

Christine Martlock 

Yeah, it’s definitely an interesting interaction, because they get all excited, because I’ll, you know, talk to them and tell them exactly how we’re going to lay it out and all this and then I send them the proposal. And I swear, it’s not even very much like, I think the most that I proposed for someone was 400 bucks a month. And you know, that was like meeting every single week to get on track. That’s a deal. That’s a deal to be successful for the rest of your life. Like, I think that’s amazing.

Ben Florsheim 

I’m curious, is there a story behind the name prosperity,

Christine Martlock 

not necessarily a story, but more of like a belief. So I believe in God. And there’s a section in the Bible that talks about prosper and all things. So I take the word prosperity. And what does that mean? That means that could mean money that could mean relationships, health, wealth, all the things to take the word concierge is kind of like helper or guide. And I put those two together and came with prosperity concierge.

Ben Florsheim 

So I dig it. I like it. Yeah. I like the concierge. Good. I like the professionalism attached to the concierge as well.

Christine Martlock 

Thank you.

Ben Florsheim 

Yeah. I mean, like I said, you have a lot going on, you know, you’re multi business owner now. So how, how does that help you within the coaching and also within the bookkeeping aspect of it,

Christine Martlock 

it keeps me very busy. For one, I kind of use my electrical company as like my template for all other businesses, because I was able to start that business from the ground up and learn and make mistakes and do all the things to get to where we are today. So that I can take that so it was like almost coaching myself, to be able to help other businesses. I feel so passionate about people being able to do what they love and not have to worry about all this in the background.

Ben Florsheim 

Yeah, I think that’s part of part of your mission statement, giving time back.

Christine Martlock 

Giving you the gift of time while increasing your bottom line.

Ben Florsheim 

There we go. Yeah, awesome. Yeah. You know, I’m a small business owner, too. And one day, one day I’ll pay for bookkeeping. And I think, you know, I think for me, it’s not necessarily like the financial and not and not needing the time yet, right? Like, like kind of enjoying, you know, the little aspects of you know, running the whole business. But yeah, I can see that bookkeeping like there’s days where I’m in the QuickBooks man and it sucks and I hate it. I can’t you know, I can’t find the mistake or you know, something’s not balancing and I just want to pull my hair out. And like I said, there will be a time when when I’m tired of it.

Christine Martlock 

You can always call me with questions.

Ben Florsheim 

If you enjoyed this podcast, please like and subscribe. This podcast is brought to you by Harmonia, CBD. Harmonia CBD has a great full spectrum CBD and they’re one of the leading companies in the CBD market today. If you’d like to support this podcast, please follow the link below and use code MindBodyBuild for 10% off your order for harmonious CBD, another mutual friend of ours Bobby bond who’s who’s also been on the podcast, you know, we talked about entrepreneurial mindset. And I think obviously, you know, with what you have going on you’ve you’ve got that mindset. Can you speak to that what you know, sets that mindset apart for you what you’ve noticed in yourself, you know, wanting to have that internal drive and you know, being a multi business owner,

Christine Martlock 

I remember Bobby talking about calendar management. That is huge for me. So everything I do, whether it’s my gym, time is on the calendar, my kids doctor’s appointments, any appointments with clients might be an eye meeting is on the calendar. Anything that has to happen for me during the day is on my calendar, and I don’t miss appointments. That’s a huge, huge part of it, and then also having a morning routine. Mine’s not the Same every single day. But the one thing, okay, this is gonna sound very bougie. But we have electronic shades in our house. I mean, I have an electrical company, we have cool stuff in our house. So in our bedroom, we have shades that you know, you push a button, they go up, push it go down, but it’s also want to astronomical timer so it goes they go up at sunrise, I don’t get to hit the snooze button. So when my alarm goes off, I have like 15 minutes to kind of wake up and then sunrise. whatever time it is those shades go up and the sun is in my face. So I have to get up, you know, getting up early. Being on time, you know, making sure you show up for yourself. And for everyone else that’s super important to me.

Ben Florsheim 

When do you find that you’re you’re the most productive throughout the day,

Christine Martlock 

I’d say first thing in the morning, because I get my I drink bulletproof coffee in the morning. That gives me my energy. And I am like focused until the afternoon. So was productive in the morning.

Ben Florsheim 

When you like when you’re done for the day? Do you cut your day short? Or like do you have appointments like all the way throughout the day,

Christine Martlock 

I try to have certain days where I can block my time to make sure I get certain tasks done like right now tax season, obviously. So Tuesdays I have blocked out for BMI. And then the afternoon I use for catching up on you know, any kind of accounting things, getting everybody’s books ready for taxes. And usually I have Thursdays wide open for client appointments. And I like to stack them so I get them all done. Take my iPad with me take a bunch of notes. And then Fridays, I only have available in the mornings for appointments. And then the rest of the afternoon is me to get any kind of work done. Or my nails and all the things depends because every two weeks, something’s you know, beauty something’s got to happen. So scheduling the meantime, yes, is important. Yep, that was a hard one for me. Because I had, you know, all these clients and all this stuff that needed to get done. And then I was like, wait, there’s no time for me. So I have specific times blocked for whatever I need to get done for myself.

Ben Florsheim 

I totally love that. And I think that correct me if you think I’m wrong this, you know, that’s my opinion. But part of that entrepreneur mindset is, for me, it’s very tough to turn it off, I have a tough time going on vacation. Like, you know, I have Erica with who is my fiance, and she, you know, she’s working a regular job doing really well with that and love her for that, you know, it’s tough, right? Like, I like turning it off, turning it on, you know, having some of those boundaries set like is is very difficult. It’s definitely

Christine Martlock 

difficult, and it takes time to get there. But once you start doing it, it just becomes part of your routine. Because like on my calendar, now I have Wednesday mornings from, I think eight to 10, because my appointments at nine, but for my gym time with my trainer, and then I have a day like either Friday or Monday to have my other time when I go and do my workout without him. I still schedule those in. I was really good at not keeping my appointments with myself. But you know, I’ve gotten a lot better at that. And then making sure I have like, you know, every three months I go and get a facial or, you know, I have to schedule my time with Bobby, of course, because he’s the bomb.

Ben Florsheim 

Something that asked Bobby that, you know, I love to ask that, you know, business owners? Do you feel like the entrepreneurial mindset is something that we’re born with, or something that can be taught.

Christine Martlock 

I think it’s something that we can be taught, I don’t think I’ve always had this mindset. You know, when I was younger, all I wanted to do was go to work and come home. And then something clicked in my brain later on. I was like, I don’t want to work for someone else. I was tired of being micromanaged. I don’t do well being bossed around. So I was like, Well, my only alternative is to do something myself. So I had to like switch that in my brain and realize that I had to work harder and smarter. So I think it can be learned.

Ben Florsheim 

What’s your What’s your favorite part about owning your own business?

Christine Martlock 

I would love to say that it’s time because I really do have control of my time. But I’m like you I don’t do a whole lot of vacations and stuff I would like to But yeah, I think just the time because when my kids were younger and in sports and stuff like that before COVID I was able to be at every single game every single tournament every single everything and that that was honestly my favorite part.

Ben Florsheim 

Yeah, I think with the turning it off and turning it on, you know, like we were talking about actually just before we started the podcast, I’m you know, we we rented a camping spot up in Helmand for the summer. And I really want to get to the point where my whole system is automated. And obviously you know, as a life coaches love to see clients, but to the point where you know, I can see everybody on zoom, everything’s automated and you know, I can I can do this from anywhere. That’s the goal for me. And you know, having that freedom, I think is like a huge motivator.

Christine Martlock 

Absolutely. And I’ve kind of set my business up the same way I can, I can do my business from anywhere. The only downside is being anywhere but my desk at home, I would have to be on a laptop, and I have to have at least two screens to do what I do. So that would be kind of a setback for me, but it’s doable. It’s doable. I can bring two laptops and an iPad and have three if I want to. So long as there’s a good internet connection, I think I can take care of it.

Ben Florsheim 

How long have you and I known each other? It’s been?

Christine Martlock 

Well, it’ll be at least 10 years in May.

Ben Florsheim 

So yeah, about 2000 times 11 ish. Yeah. You know, it’s been awesome kind of getting to know you over the years. I think both of us kind of watching each other’s business kind of flourished. Yeah,

Christine Martlock 

yeah. It’s incredible. And it’s really like empowering and it makes me so happy to see you where you are, you know, compared to where we were when we met. Like, that’s, that’s leaps and bounds. And not too many people get to do this.

Ben Florsheim 

So you know, what is the five year plan with prosperity concierge, like what like, what do you see yourself doing with it? what’s what’s the big picture?

Christine Martlock 

So I was talking to my I have an employee now to talking to her about this, we had lunch the other day, and I think I have like really big dreams for prosperity concierge, I thought I just kind of wanted to keep it as a side gig. But now that I see that it’s growing, and people are, you know, really enjoying my services, I want to be the Reno bookkeeping firm that people go to for their services. So that’s kind of that’s my big my big dream.

Ben Florsheim 

Awesome. How many employees do you have? What’s your office look like?

Christine Martlock 

So I would like to weigh right now. Yeah, I would like to have a fairly large office 10 to 20 bookkeepers on staff, because the you know, the concierge part of my business, right? Now I can go to my clients location, I definitely require at least one meeting a month. So we can go over your profit and loss. You know, see if there’s any changes we need to make, you know, all the things that have to do with the finances of your business. So I would like for my clients to be able to come into our office have their own team of bookkeepers, because the way that I work right now, with my employee is we work as a team. So my clients feel like they’re not just one person that they have to contact not

Ben Florsheim 

getting passed around.

Christine Martlock 

Exactly. So we’re going in together doing these things together, and getting stuff done. So I think if we had like a huge team, everybody would be happy.

Ben Florsheim 

Nice. Yeah. Bob is cool. So big office 15 to 20 employees. Awesome. Yeah, I’ve been thinking about this, and I don’t, I don’t know if it’s something that you can do. I mean, you guys are dealing with a lot more sensitive information. So this might not, might not work as well, but I’ve been thinking about and in the process of, you know, starting a little bit of a new venture as well. And because of my history, and my background with personal training, the website is starting to drive clients that are looking for personal training. So one of the thoughts that I had, which kind of got me thinking about this, just because of what you were saying was to be a firm, kind of, of independent contractor, personal trainers. So have personal trainers at their own facilities, wherever they are. And I, you know, get all this traffic, all of this cross traffic, basically. And then I start feeding these personal trainers, and, you know, taking a commission, but basically, you know, having all of the overhead for them and driving clients to them.

Christine Martlock 

Sure. And maybe like having some online training and stuff like that, going along with it, because online training is pretty popular right now.

Ben Florsheim 

Yeah, online training is getting huge, and you know, wanting to still have that team feeling of like meeting with those personal trainers, so that they’re, you know, so that that is more of a high end atmosphere for that client.

Christine Martlock 

Sure. And then them having like, establish themselves as a mind body build trainer or, you know, whatever your company is going to be called. So that there’s like a culture in that type of trainer that they all have, you know, it’ll be like a name that everyone can trust. And yeah, yeah, I totally see that.

Ben Florsheim 

And what kind of drove me to that is because I you know, as as you know, I was doing my personal you know, I was doing Personal Training, as well as the live coaching and really found that my passion is really in the coaching aspect of it. But you know, wanting to continue to help that population if you know, if at all, if at all possible, especially if I’m already driving that clientele to me.

Christine Martlock 

Yeah, definitely. That’s an awesome idea.

Ben Florsheim 

Yeah, I just got me thinking just based on Um, you know, having I you know, I don’t know if that’s something you could do with bookkeepers. I mean, no, it’s your dream to have a

Christine Martlock 

totally cut.

Ben Florsheim 

Yeah, cuz but I mean, I know a few bookkeepers that I’m thinking of that have one or two clients that are working from home as well. You know, you’ve got the moms that have the spare time to do something like that.

Christine Martlock 

Yeah. Yeah, I was kind of looking at that online. And I’ve seen like a couple of those Skillshare type websites where you can go like, I was looking at people per hour last night, they have bookkeepers on there. And then they have ones that are like, specialize in certain things like all reconcile your bank accounts for 20 bucks an hour or something like that, I would want to be more of an all inclusive type of service. Just have it as like a monthly fee, like I do now. And pay my either employees or contractors a set rate?

Ben Florsheim 

Is the monthly fee. Is it based on the business? Or is it pretty flat throughout?

Christine Martlock 

It’s based on the business, I definitely do a consultation and see, because there are some clients of mine that have 14 bank accounts, that’s going to take me at least 14 hours a month to reconcile those accounts. You know, it just depends on how many accounts you have transactions, like you know, if you have someone in house that’s doing accounts receivable or accounts payable, that kind of cuts it down a little bit for me. So I just base it kind of on how much time I think I’m going to spend on your business per month, and then go from there

Ben Florsheim 

varies for any of the wives out there or small business owners that are doing their bookkeeping on their own, what’s a day tip that you have for him? Um,

Christine Martlock 

I would say take a look and see if if you enjoy doing it, if you are taking time away from things that you would rather be doing. If you’re ripping your hair out, then maybe give me a call and you know, talk about what what I can do to help. I mean, I don’t have to take over the whole booking mean sexual situation, but I can go in and you know, do certain things for you. And to help kind of relief. So yeah,

Ben Florsheim 

that’s routes. Yeah. Yeah. Are people coming in kind of at the end of the rope, like stressed out pulling their hair out? And then most of the time?

Christine Martlock 

Yeah, I think I only have one client that I actually helped them start their business. And then we’ve been kind of working together ever since everyone else is like papers on fire, like everything is going wrong. You know, I had one client that their bookkeeper disappeared and hadn’t done anything in six months. And he needed some stuff done because he was going through a hard time and legal stuff. And so I got his books all cleaned up. And he was really happy with that. So he continued service with me. So you know, if I can put out the fire and then maintain it for them, you know that that makes me happy and makes them happy. It’s great.

Ben Florsheim 

I want this podcast to stand the test of time. But I do want to let everybody know you can help people with the PPP. Yes,

Christine Martlock 

yes. Yeah, I’ve been doing a second round applications for them. It’s a little bit different this time, because they’re asking for specific documentation. So I can go in and pull this the correct reports, make sure that everything’s filled out correctly. A lot of people didn’t know how to look and see what their loss was from your 2019 to 2020. So I know how to do those specific reports. So it just shows like a percentage of gain or loss. They’re looking for that they’re looking for, you know, payroll, documentation, all of that stuff.

Ben Florsheim 

For people that are listening to this thing. 10 years from now, the PvP is the payment Protection Program, right? For COVID-19. Yeah.

Christine Martlock 

It was a quote unquote, free money from the government.

Ben Florsheim 

Wow, really?

Christine Martlock 

Yeah. That’s why I use the air quotes on that one, because nothing is ever free. Just so you know. It’ll be awesome.

Ben Florsheim 

Briefly kind of touch on why are you how are things going? Why are we electric?

Christine Martlock 

Wire Me is doing great, we’re growing.

Ben Florsheim 

Wire Me is Great. Great company. I’ve had that, you know, I’ve worked with wire me over the years. And you know, Ben, Ben was awesome. And you know, dealing with Christine was great, too. But yeah, definitely want to hear about what’s going on. Yeah.

Christine Martlock 

So we’re getting more into the home automation side of things. Were Lutron certified. So we do lighting that can be controlled from your phone. There’s geo fencing so that when you’re pulling up to your house, and you’re like maybe 1000 feet away, all of your lights come on for your pathway, like if you got groceries and you’re you know, like all moms, they are trying to carry all of them in at once. You know you can have the lights on, all the way to your kitchen if you want to. And it integrates with Alexa, Josh, whatever you have in your house. Yeah, so we’re really we’re getting into the really big Custom Homes over in arrow Creek and stuff like that. Still working up and talk a little bit to trying to get it all down here in Reno. Everybody wants to interact with their home now.

Ben Florsheim 

So I understand a lot more time in it right? Yes,

Christine Martlock 

definitely. So Check us out at wire me electric comm for more information Thank you for having me.

Ben Florsheim 

Yeah Christine, thank you very much for being on and all of her contact info will be in the podcast but how can people reach you Christine?

Christine Martlock 

So you can go to my website at bookkeeper Reno calm, there’s a lot of double letters in there BOKK e p e r r e n o comm on there you can schedule consultations with me. Check out what my services are and see all the reviews from my clients.

Ben Florsheim 

Awesome. That’s bookkeeper reno.com Hey, thanks again Christine.

Christine Martlock 

Thanks, Ben.